Watch out for Facebook Scams
If you are one of the millions of Facebook users, you have probably encountered a scam, without even knowing it. You have probably seen the Facebook pages that say “Type X into the comments and see what happens” or “If I get a million likes my dad will get me a car.” These pages and requests seem innocent, but they most likely aren’t real. By clicking “Like” on scam pages will open up your account to spam and unwanted ads.
One of the most famous scams was a colorful picture with the image from Pink Floyd’s Dark Side of the Moon album. The caption read, ”OMG it really works. Step 1: Click on the picture. Step 2: Hit Like. Step 3: Comment “MOVE” Then see the magic!!” You might have seen this in your news feed and saw that your friends had “liked” it and commented. Then
when you followed the steps….nothing happened. Well, nothing happened to the picture, but something DID happen.
“Like” Farming
The scam is called “Like” farming. This is how it works. A Facebook page is created and starts posting photos with inspirational quotes or other innocent content. After you “Like” it, the picture shows up on your news feed regularly for all your friends to see. As more and more people interact with the photo, Facebook’s algorithm shows it more often on the news feed. Another common “Like” farming strategy is to try and get to your emotions by asking for “Likes” to support a cause.
Why Scammers do it
So why do the Facebook scammers bother trying to get a bunch of “Likes” and comments from you and your friends? MONEY. Once a page becomes popular enough from the “Likes” and gains enough fans, the owner can start placing ads on the page. Now these ads will show up on your news feed. They could be ads for a game, app, or recommendation for a product on a
website. The person who owns the original page will be given a commission for every purchase made through the link. Some even more devilish scammers might be getting paid to have the links lead to sites that will put malware on your computer to steal your identity.
The Big Payoff
Some of the really popular pages, such as one for hamburgers, can be sold. The hamburgers fan page has almost half a million fans, and a business would love to get their ads on all of those potential customers’ news feeds. How much does the owner want for the page? $5,000. There are many pages for sale and if you “Liked” them, you could be solicited by unwanted ads if they are bought.





















